"A lot of people have started doing swim brands," says Nicky Zimmermann. Buyers cite an increasingly fashion-conscious consumer, even possibly global warming, for this. Judging by the size of the trade fair taking place simultaneously with Fashion Week - 350 exhibitors, 2000 lines and buyers from 39 countries - swimwear and resort wear is booming. What worked was there were pieces you could wear out and to the beach." "It's what a lot of girls want: feminine, colour, design. "It was very cohesive, the colours worked very well together," says Andrea Tocco, an associate buyer for Barneys Co-op. While bikinis boasted frill or stud detail, resort wear included a drawstring playsuit, jumpsuits and harem pants. Styled by Tamila Purvis, the collection showcased vivid prints (diamond, feather, florals, Russian scarf), sharply cut swimwear and contrasting silhouettes: a babushka print triangle bikini paired with an oversized babushka shirt dress a black bandeau spider bikini under a periwinkle maxi dress. it cemented our credibility both editorially and with buyers," says Simone. It's more fashion than swim, and that gives us a really good point of difference here." It was Zimmermann's second appearance on the Miami runway. We don't want to show ourselves as a commercial brand, but as a fashion swim brand. "It's important to us that we don't cater to that. ![]() "We look for more editorial girls (and found them), somebody who can walk and wear fashion and not look catalogue," Nicky says of casting the show, later seen by buyers from Barneys, Saks and ShopBop, and editors from Vogue, Elle and InStyle. It was also a slight dilemma for designer Nicky Zimmermann, who with sister Simone was in Miami to show their Cruise 2009 collection, the only Australian label on the 15-designer schedule. But for an industry that favours ironing board-shaped runway models, it was. So seeing them on many models during Fashion Week's 2009 swim fair, held last week at South Beach's Raleigh Hotel, shouldn't have been a surprise. (And it feels like no one is exempt: even the surf and the palm trees seem bigger on top.) Hollywood might have pioneered the surgically enhanced starlet but Miami stands out as the land of implants. The first involves luxury hotels with spectacular views, while the second can be acquired via a day with a plastic surgeon: think C or D cup. ![]() ON Miami Beach there are two kinds of coveted oceanfront real estate. Our stores offer bridesmaid dresses, prom dresses, Quinceanera gowns, and more princess gowns for night and day! Book your appointment today at a location near you.TOO much flesh can be an issue for swimwear designers focused on less than reality, writes Sharon Krum. A Wedding Dress Shop & So Much MoreĪt Impression Bridal Store, our Houston, San Antonio and Atlanta locations house beautiful special occasion dresses in addition to helping future brides find their perfect designer wedding dress. Our bridal stores include a modern design, exquisite décor and spacious dressing rooms to provide a relaxing and stress-free experience! Designer Bridal Dresses and Bridesmaid DressesĮach of our booming locations is repeatedly stocked with designer inventory including beautiful gowns byĬome choose the perfect dress for you and your bridal party at a location near you! Contact your local Impression Bridal Store location for hours of operation and available appointments. We can help you find your perfect bridal gown with an experienced bridal salon fitting brides since 1986. A Customized Experience for Every BrideĮach of our locations across Texas and Georgia offers personalized style assistance when you schedule an appointment. Bring your bridal party, friends and loved ones to an Impression Bridal Store by booking an appointment today at one of our exclusive locations. Our Houston Galleria, Houston Baybrook, San Antonio and Atlanta locations are continuously dressing brides of all sizes from head to toe for their special day. Your preferred bridal and special occasion dress destination for the season’s most fashionable gowns are now open in four convenient locations.
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